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I've Been in Your Shoes... And I Know the Way Out

For 25+ years, I've been building businesses, running marketing campaigns, and solving the same problems you're facing right now: quiet phones, lost bids, and marketing that doesn't work.

I didn't start as a consultant. I started as an operator—building and running real businesses in the real world.

I've built marketing strategies for global brands like Oakley, Vans, Quiksilver, and Ford—learning what works at the highest level. But more importantly, I've owned and operated my own home service businesses for nearly two decades: property management, landscaping, short-term rentals, and maintenance services.

I've been exactly where you are. I know what it's like to:

Spend hours chasing leads who ghost you after the estimate
Lose bids to competitors who undercut you on price
Wonder if your marketing is even working (or just burning money)
Feel stuck in the feast-famine cycle—slammed one month, slow the next
Spend more time ON marketing than IN your business

I dealt with all of it. And I figured out how to fix it.

I built a 7-figure home service business, systematized my marketing, and eventually stepped away to focus on what I love most: helping other home service pros do the same.

What I Do Now

Today, I help home service professionals—handymen, pressure washers, landscapers, window cleaners, and more—build the marketing systems that set them free.

I don't teach theory. I teach what actually worked for me:

Spend hours chasing leads who ghost you after the estimate
Lose bids to competitors who undercut you on price
Wonder if your marketing is even working (or just burning money)
Feel stuck in the feast-famine cycle—slammed one month, slow the next
Spend more time ON marketing than IN your business

I combine big-brand marketing strategies (learned from Oakley, Vans, Quiksilver) with real-world home service experience (learned from running my own businesses) and cutting-edge AI tools (to make it all faster and easier).

The result? A proven system that takes you from "stuck and stressed" to "busy and booming"—without spending years figuring it out on your own.

Experience that matters

Big-Brand Marketing: Built campaigns and strategies for Oakley, Vans, Quiksilver, Ford, Safeway, Gravity Games, X Games, and more.

Home Service Operator:Owned and operated property management, landscaping, Airbnb management, pressure washing, window cleaning, and handyman services for nearly 20 years.

My Approach

I believe marketing should be simple, not complicated.

You don't need a million-dollar budget or a fancy agency. You just need:

1.The right message (so customers choose you, not the cheapest guy)

2.The right system (so leads come in consistently, not randomly)

3.The right tools (so you're not spending 10+ hours a week on marketing)

That's what the Home Hero Blueprint delivers: a clear, proven framework that works for home service businesses—because it's built BY a home service business owner, FOR home service business owners.

I'm not here to sell you complicated strategies or expensive software. I'm here to give you what actually works—so you can get back to doing what you love: serving customers and growing your business.

Ready to Get Unstuck?

If you're tired of quiet phones, lost bids, and marketing that doesn't work, let's talk.

Book a free Bottleneck Breaker Huddle and I'll show you exactly what's holding you back—and how to fix it.

BONUS: Show up and I'll email you my "Top 3 Estimate-Closing Scripts" PDF (worth $47) right after. These have landed extra jobs for owners overnight—yours free, just for joining the huddle.

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