I've Been in Your Shoes... And I Know the Way Out
I built a 7-figure home service empire, then systematized my way out. Now I help home service pros like you escape the grind and build businesses that run without you—using the same AI-powered playbook that set me free.
We calculate all economic indicators and understand feasibility of advertising campaign
No fluff. No theory. Just battle-tested strategies from someone who's lived your daily reality—and systematized his way out.
When talented home service owners are stuck in the feast-or-famine grind and forced to compete on price, Freaky Smart Marketing provides the AI-powered Home Hero Blueprint so they can finally escape chaos and build a predictable business that consistently delivers revenue and gives them back their time
Why Home Service Pros Trust My Guidance
🏆 Big-Brand Experience
Built marketing strategies for global brands like Oakley, Vans, Quiksilver, Gravity Games, and Safeway—learning what works at the highest level.
🔧 Home Service Operator
Spent years in the trenches running property management, landscaping, Airbnb management, pressure washing, window cleaning, and handyman businesses. Grew them to 7 figures.
🤖 AI-Powered Innovation
Now I combine proven marketing frameworks with cutting-edge AI and storyselling to help you get results faster—without the massive budgets or endless hours.
Experience Forged With Industry Leaders
I learned marketing at the highest level. Then I became a home service business owner and tested everything in the real world. Now I bring you the best of both worlds.
Sound Familiar?
Your phone's too quiet—leads trickle in, then disappear
You're losing bids to competitors who aren't even better than you
Your marketing feels like throwing money into a black hole
You're stuck in feast-or-famine cycles that keep you up at night
You know you need better systems, but you're too busy to build them
You're the bottleneck—if you stop, everything stops
I've been there. Grinding 60-hour weeks. Chasing every lead. Wondering if it'll ever get easier.
Here's what I learned: It's not about working harder. It's about having the right message, the right system, and the right guide.
That's exactly what my Done-With-You services provide.
Our Core Done-With-You Marketing Solutions
We offer clear plans to reduce confusion and allay your fears about committing to a complex process.
Book a free Huddle to spot your #1 bottleneck and map the right path for your business
The Home Hero Blueprint System Build (The Essential Plan)
This is your Done-With-You foundation for a predictable business, implementing the Home Hero Blueprint (HHB) by integrating AI as the Supernatural Aid. This service delivers the words and systems needed to win the day.
• What It Is: A complete messaging and lead generation foundation built with accountability and expert guidance over several weeks.
• The Plan in Action: We simplify the journey into three major steps:
1. Define: Build your Perfect Client Snapshot and Messaging Foundation.
2. Systematize: Create your Lead Magnet and Nurture Sequence.
3. Launch: Finalize the Implementation Plan and configure your Custom AI Assistant
Price: $1,000 - $2,500
Pro AI Audit: Your Fast Track to AI-Powered Growth
If you're a handyman, landscaper, lawn care pro, pressure washer, or window cleaner grinding day in and day out, you know the drill: leads fizzle out, and you're stuck juggling quotes, scheduling, and follow-ups like a one-man circus. The Pro AI Audit is the custom roadmap that plugs AI in exactly where it counts to bridge your hard work to steady bookings.
• The Problem Solved: Stop letting AI complexity leave you confused. We provide practical steps to cut costs, boost leads, and scale without adding more hours to your day.
• Key Deliverables: This is a personalized deep dive that helps you achieve Real ROI You Can Bank On.
◦ Spot the Gaps, Fix 'Em Fast: Uncover hidden bottlenecks in operations, marketing, and follow-ups.
◦ Tailored AI Wins: Recommend low-cost (or free) AI tools specifically for your trade (e.g., chatbots for instant bookings or predictive apps).
◦ Actionable Roadmap: You get a clear report, ROI projections (e.g., 20% more leads in 30 days), plus a 30-minute debrief call to ensure you hit the ground running.
Price: $1,000 - $2,500
Executive Growth Retainer (Fractional CMO)
This retainer targets the ultimate transformation: achieving Status and the Freedom to Live. We act as your outsourced strategic leader, helping established businesses scale from $50K to 100K–500K+ per month.
• What It Is: Executive-level marketing leadership, strategy development, performance optimization, and campaign oversight.
• The Promise: We help you build a business that runs without you, giving you the control and peace of mind (Unification) to escape the grind.
• Ideal Client: Established businesses generating $50K+ monthly revenue
Price: $2,500 - $15,000 per month
Custom Strategic Projects
For businesses with highly complex needs requiring full website rebuilds, deep funnel development, or comprehensive 90-day transformations, we offer Bespoke Growth Initiatives.
• Focus: These solutions are reserved for established businesses seeking comprehensive, high-touch strategy and execution
Price: Negotiable
What Home Service Pros Are Saying
I was struggling with sounding like every other handyman—'reliable, affordable, quality work'—and it wasn't getting me anywhere. David helped me craft a one-liner and messaging that actually makes people say 'Oh, THAT'S what you do!' Now when I tell people what I do, they instantly get it, and I'm getting 3x more referrals than before. Simple but powerful.
I was struggling with a terrible conversion rate—I was getting leads, but only closing maybe 10-15% of them. David helped me fix my sales process and messaging so I was actually addressing what customers cared about. Now I'm closing 35-40% of leads, and I'm making $8K-$12K more per month from the SAME amount of leads. ROI was insane.
I was struggling with being 100% dependent on referrals—when they were good, I was busy; when they dried up, I panicked. David helped me build a lead generation system so I'm not at the mercy of word-of-mouth anymore. Now I have a steady stream of leads coming in every week, and I can actually plan my business instead of just hoping for the best. Total peace of mind.
You've Got Two Choices
CHOICE 1 (Failure Path):
Keep doing what you're doing. Hope things get better. Stay stuck in the feast-or-famine cycle.
CHOICE 2 (Success Path):
Book a free 15-minute huddle. Spot your #1 bottleneck. Get a clear plan. Start seeing results in weeks, not months.
BONUS: Show up and I'll email you my "Top 3 Estimate-Closing Scripts" PDF (worth $47) right after. These have landed extra jobs for owners overnight—yours free, just for joining the huddle.
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